The Best Account-Based Marketing Tools

Leadfeeder By Dealfront

Account-Based Marketing (ABM) is revolutionizing the way marketing teams approach lead generation. By focusing on high-value accounts and personalized outreach, ABM enables businesses to effectively engage with key decision-makers rather than casting a wide net. This targeted strategy not only enhances visibility but also fosters deeper connections with potential clients, significantly increasing the likelihood of conversion. According to recent statistics, 81% of marketers report higher ROI from ABM campaigns compared to traditional methods, making it a vital tool for companies aiming to elevate their sales processes.

Implementing ABM requires a cohesive effort between sales and marketing teams, leveraging automation tools to enhance campaign effectiveness. The approach varies from one-to-one strategies, where highly tailored content is crafted for specific accounts, to one-to-many tactics, which allow for broader outreach with personalized touches. By combining data-driven insights with strategic planning, ABM helps businesses identify ideal customers and deliver relevant content, ultimately driving better engagement and revenue growth. For organizations looking to improve their ABM efforts, tools like Leadfeeder By Dealfront can provide valuable insights into customer behavior, enhancing the overall effectiveness of marketing initiatives.

Apollo

Apollo is a powerful platform designed for companies that want to focus on account-based marketing (ABM). With a wide range of tools, it helps teams identify the right leads and engage with decision-makers within targeted accounts. Apollo allows businesses to automate outreach, track conversations, and analyze results, ensuring that campaigns are not only personalized but also effective. It integrates seamlessly with CRMs to ensure accurate data syncing, making it easier for marketers to make informed decisions.

One of Apollo's standout features is its ability to create sequences for tailored messaging. Marketers can build personalized campaigns that automate follow-ups and outreach based on account-specific needs. The Rules Engine also lets users automate repetitive tasks, freeing up time for more strategic actions. With custom reporting and analytics, Apollo makes it easy to track the performance of your ABM efforts and optimize campaigns in real time.

Zoominfo

Zoominfo is a comprehensive account-based marketing (ABM) platform designed to help B2B companies efficiently target high-value accounts. With a data-driven approach, Zoominfo provides access to an extensive and accurate database, which allows marketers to identify the right leads and customize their outreach based on up-to-date buying signals. The platform excels in delivering actionable insights, giving marketing and sales teams the tools to collaborate effectively and drive results together.

At the heart of Zoominfo's ABM strategy is its unparalleled data quality. With over 100 million contact records and 38 million online sources scanned daily, Zoominfo ensures that marketing efforts are always based on the most reliable information. This accuracy enables businesses to craft personalized, timely campaigns that resonate with potential clients. The platform also supports automation, helping teams to orchestrate next steps seamlessly and focus on what matters most — converting leads into customers.

Foundry

Foundry provides a powerful platform for B2B marketers to harness the potential of account-based marketing (ABM). The tool focuses on helping businesses identify and target high-value accounts by leveraging data insights that reveal key behaviors, preferences, and buying signals. Foundry enables marketers to create hyper-personalized messaging that resonates with target accounts, increasing the chances of engagement and conversions.

One of the standout features of Foundry is its ability to track intent signals from potential buyers, helping companies understand the key moments when a prospect is ready to engage. It offers comprehensive multi-channel support, allowing businesses to deliver tailored content across email, web, social media, and more. Additionally, the platform provides in-depth analytics to measure the effectiveness of ABM campaigns, ensuring marketers can continuously refine their strategies for optimal results.

6Sense

6Sense is an advanced account-based marketing (ABM) platform that helps businesses identify and engage high-value prospects. It leverages AI-driven insights to predict the buying stage of potential customers, enabling sales teams to reach out at the optimal time. With comprehensive buyer behavior data, 6Sense uncovers third-party signals, matches known and anonymous buyers, and personalizes outreach strategies across channels like display ads, retargeting, and email marketing.

The platform enhances sales efforts by providing firmographic enrichment for leads and accounts, automating form filling, and delivering clean data for precise targeting. 6Sense also integrates with CRM systems to offer real-time insights, helping sales reps prioritize the most promising opportunities. By modernizing revenue strategies with data-driven approaches, it boosts both conversions and customer retention.

Terminus

Terminus is a robust account-based marketing (ABM) platform designed to enhance B2B marketing strategies by focusing on high-value target accounts. This platform excels in helping businesses identify, prioritize, and engage their most promising accounts using a multichannel approach. It integrates seamlessly with key sales and marketing tools, enabling personalized outreach across various channels including social media, display, and mobile ads. Terminus also provides advanced analytics and A/B testing capabilities to refine messaging and boost campaign effectiveness.

With Terminus, businesses can leverage detailed firmographic and intent data to drive targeted marketing efforts. This includes optimizing pipeline and revenue outcomes through precise account insights and tailored advertising strategies. The platform supports enhanced data accuracy and privacy, ensuring that all interactions are relevant and secure. By unifying ABM strategies across different departments, Terminus helps accelerate the sales cycle and fosters stronger customer relationships, ultimately driving higher return on ad spend and faster revenue growth.

Linkedin Sales Navigator

LinkedIn Sales Navigator is a powerful tool designed to enhance Account-Based Marketing (ABM) efforts by helping sales teams target and engage with high-value prospects. It allows users to save both accounts and leads, providing structured lists that align with their ABM strategies. By organizing leads and tracking them closely, sales teams can focus on engaging the right decision-makers, making their outreach more precise and impactful. TeamLink, a feature within the platform, further boosts collaboration by revealing existing connections within a team, enabling warmer introductions.

The platform’s real strength lies in the real-time insights it offers. Sales reps receive alerts on job changes, promotions, and company updates, which they can leverage to engage leads at critical moments. Additionally, LinkedIn Sales Navigator provides personalized lead recommendations and deep account intelligence, allowing sales teams to tailor their outreach. These insights not only make interactions more personalized but also help sales reps position their products as solutions that align perfectly with the prospect's needs.

Marketo

Marketo is a powerful tool for Account-Based Marketing (ABM), helping sales and marketing teams target companies as a whole, rather than just individuals. It enables lead-to-account mapping, where leads are grouped into a single account, streamlining the engagement process with consistent messaging across the entire company. This tool provides valuable insights through the Predictive Engagement Score (PES), a dynamic measure of how engaged an account is, assisting in prioritizing efforts for high-value prospects.

Marketo offers personalized campaigns designed to resonate with specific accounts, improving the effectiveness of marketing efforts. With its integration into Salesforce, Marketo makes it easy to align marketing and sales goals, ensuring the right accounts are targeted at the right time. The platform also allows for tracking engagement and measuring campaign success, giving businesses the clarity needed to refine their ABM strategies and achieve better results.

Cognism

Cognism is a powerful tool for account-based marketing (ABM), offering B2B companies a way to connect with key accounts more effectively. With Cognism, sales and marketing teams can work together to build personalized, data-driven campaigns aimed at their most valuable prospects. The platform helps users find and target specific companies and decision-makers, making it easier to create tailored content that resonates. By using Cognism’s precise data and filtering capabilities, companies can optimize their ABM strategies, resulting in increased engagement and improved lead quality.

Companies like DCSL GuideSmith have seen significant results by leveraging Cognism to identify and nurture high-value leads. The platform enables marketing teams to run personalized outbound campaigns, track interactions, and re-engage audiences with targeted messages. This data-driven approach ensures that each contact receives relevant and timely content, which not only boosts response rates but also shortens the sales cycle. With Cognism, businesses can maximize their ABM efforts, focusing on quality over quantity to close deals faster and more efficiently.

Demandbase

Demandbase is a comprehensive Account-Based Marketing (ABM) platform designed to help B2B companies target and engage high-value accounts. It offers a variety of tools for one-to-one, one-to-few, and one-to-many ABM approaches, allowing businesses to create highly personalized marketing experiences at different scales. The platform integrates with your existing marketing and sales systems, enabling more efficient targeting, personalized messaging, and real-time engagement for better pipeline and revenue growth.

By leveraging AI-driven insights, Demandbase identifies key accounts based on factors like business fit, product usage, and engagement, ensuring that your efforts are directed towards the most promising leads. It also enhances the customer experience by tailoring website content, ads, and outreach to the specific needs of each target account, leading to higher conversions and stronger customer relationships. Demandbase is a go-to platform for companies looking to improve their ABM strategy with precision and scalability.

Reachdesk

Reachdesk is a powerful corporate gifting platform designed to enhance your Account-Based Marketing (ABM) strategy. By sending personalized and targeted gifts, Reachdesk helps businesses create deeper connections with their key accounts, boosting the effectiveness of their marketing and sales efforts. The platform integrates seamlessly with your existing tech stack, enabling automated gift sending based on data from your favorite tools, and ensuring that your gifts reach the right prospects at the perfect moment. This creates a memorable experience for recipients, which can lead to higher engagement and conversion rates.

What sets Reachdesk apart is its ability to use data-driven insights to tailor the gifting experience to individual recipients. Whether it's a thoughtful gift or a well-timed direct mail campaign, the platform provides businesses with the tools to track performance, analyze ROI, and benchmark results. Reachdesk is a scalable, global solution, offering thousands of gift options and flexible redemption methods, ensuring that your gifting strategy works for any market and any client. It’s a smart way to bring personalization into your ABM approach and build stronger, more meaningful relationships.

UserGems

UserGems is an account-based marketing tool designed to help companies target specific accounts with personalized messaging. It enables businesses to align their sales and marketing efforts, focusing on accounts that are most likely to convert, resulting in higher conversion rates and larger deals. The platform allows companies to build an account-based everything (ABX) program, ensuring alignment between sales and marketing teams, which is crucial for success in this strategy.

At its core, UserGems emphasizes the importance of identifying key accounts and tailoring marketing efforts to those specific accounts. It is particularly effective for businesses that target high-value accounts with longer sales cycles. By focusing on alignment, orchestration, and personalization, UserGems helps companies maximize the impact of their account-based marketing efforts, driving growth through targeted campaigns. With UserGems, businesses can avoid wasted spending and ensure that both sales and marketing are working together toward the same goals.

Madisonlogic

Madison Logic stands out as a premier ABM activation platform that excels in integrating intent signals, diverse media channels, and real-time measurement. This approach ensures that marketing teams can effectively target high-value accounts, optimize their messaging, and accelerate the sales cycle. By engaging buyers across various stages of the funnel with precise, personalized content, Madison Logic enhances pipeline creation and conversion rates, providing a measurable impact on revenue and engagement.

With Madison Logic, users benefit from advanced features such as market-leading ML insights for identifying the most promising accounts, tracking every touchpoint, and optimizing strategies based on real-time data. This comprehensive approach not only boosts account engagement by 32% and increases pipeline by 17% but also accelerates pipeline velocity by 28%. By leveraging Madison Logic, businesses can expect to see significant improvements in their ABM efforts, achieving faster growth and a higher return on investment.

Rollworks

RollWorks is a powerful account-based marketing (ABM) platform designed to help B2B companies optimize their marketing strategies and boost revenue. It enables businesses to identify their best-fit target accounts through advanced data analysis and machine learning, ensuring that marketing efforts are directed toward the most valuable prospects. By providing deep insights into buyer behavior and actionable recommendations, RollWorks enhances the effectiveness of marketing campaigns, leading to measurable revenue growth.

The platform excels in account targeting, allowing users to run personalized, multichannel marketing campaigns tailored to specific accounts. With features like AI-driven advertising and robust reporting tools, RollWorks not only helps in reaching high-value decision-makers but also provides clear visibility into the impact of marketing activities on sales outcomes. This level of precision leads to improved engagement, higher conversion rates, and ultimately, a stronger return on investment for B2B marketers.

Adobe Marketo Engage

Adobe Marketo Engage offers a robust solution for Account-Based Marketing (ABM), enabling businesses to target high-value accounts rather than individual leads. By utilizing its lead-to-account mapping functionality, Marketo Measure allows sales and marketing teams to efficiently group prospects within the same company, enhancing their ability to engage multiple stakeholders through personalized strategies. The Predictive Engagement Score (PES) further helps marketers identify and segment accounts based on their level of engagement, providing insights into optimizing outreach and improving conversion rates.

This targeted approach not only reduces resource waste but also fosters clearer ROI, making it easier for businesses to track the success of their marketing campaigns. By aligning closely with sales teams, ABM strategies supported by Adobe Marketo Engage ensure a consistent message across all channels. The emphasis on personalization and strategic targeting drives better engagement and ultimately boosts revenue, positioning Adobe Marketo Engage as a leading tool in the ABM landscape.

Leadliason

Lead Liaison provides a robust suite of Account-Based Marketing (ABM) tools designed to help businesses effectively target and engage key accounts. Their platform allows companies to segment accounts based on specific data points, enabling hyper-targeted marketing efforts. Users can create accounts effortlessly, track interactions through Organization Profiles, and automate outreach via various channels, including traditional mail. The integration with ZoomInfo enhances lead generation by seamlessly importing new contacts, ensuring that marketing teams can engage prospects with relevant content at every stage of the buyer journey.

With features like SiteEngage™ for website visitor engagement and personalized content delivery, Lead Liaison empowers companies to build meaningful relationships with their target accounts. The emphasis on collaboration between sales and marketing teams enhances overall effectiveness, making it easier to nurture leads and drive conversions. This approach has proven to generate substantial ROI, with many organizations attributing significant portions of their revenue to well-executed ABM strategies. Ultimately, Lead Liaison's solutions offer a flexible, user-friendly platform that can be tailored to meet the unique needs of any B2B marketing strategy.

Expandi Jabmo

The Expandi Jabmo ABM platform revolutionizes account-based marketing by offering a comprehensive solution for targeting and engaging high-value accounts. With intelligent insights into purchase intent, marketing and sales teams can prioritize accounts, execute effective omnichannel marketing strategies, and analyze results—all from a single platform. By leveraging integration with intent data and analytics, Expandi Jabmo identifies surges in account activity, ensuring no opportunities are missed. This empowers users to craft personalized ad campaigns and messages that resonate with prospects, ultimately enhancing engagement and conversion rates.

Expandi Jabmo stands out as a non-US centric ABM platform, providing tracking of country-specific IP addresses and multi-language intent signals. The platform's Lookalike prospecting tool and multiple filtering options allow businesses to expand their reach efficiently. Sales teams benefit from actionable insights, including email alerts for timely follow-ups on leads. This seamless integration of features, combined with robust onboarding and managed services, positions Expandi Jabmo as a powerful ally in driving revenue growth through strategic account-based marketing.